PROPERTY STYLING IS LIKE ONLINE DATING FOR HOUSES
The internet is the first point of call for any perspective buyers…….
As with online dating, if your property is not shown in the best possible light, people will skip pass the unattractive profiles and view the more appealing pictures.
Selling a property can prove to be a costly venture. Commission, advertising and holding costs can certainly take the gloss off your bottom line. Property styling is an investment into improving your bottom line.
Put simply, a more attractive property will achieve better results.
Property Styling is a proven technique that aims to maximizes your profit on every sale. Large developers have been using this concept in display homes for years.
As shown in Property Millionaire, a powerful example of two properties that are almost identical in every aspect. Both properties are built next door to each other in a new estate and consisted of 4 beds, 2 baths, same land size and value, room configuration and agent.
| Staged Property | Vacant Property | |
| Selling Time: | 2 days | 10 weeks |
| Selling Price: | $547,000 | $518,000 |
| Holding Cost: | $0 | $2.5 months @ 10% |
| Vendor Emotion: | Exhilaration | Anxiety and Stress |
That is $29,000 profit for the staged home (plus a saving of two months on holding costs).